University of Bradford Directorate of External Affairs awarded Customer First accreditation

Customer First is a national standard recognising excellence in customer service, which is recognised and awarded across a wide range of organisations and sectors, including higher and further education. In order to be awarded the standard, organisations need to evidence full compliance to 30 statements across three categories, customer relationships, market awareness, and people.

In November 2014, Admissions, Course Enquiries, Visa Support, UK Recruitment and the International Office were successful in obtaining the standard. The scope for reassessment was widened to take in additional services now in place, including marketing communications and engagement and partnerships.

During his latest visit the assessor particularly commented on the significant improvements that had been made since the last assessment in building relationships with schools and colleges in the Bradford area, regionally and nationally, increased engagement with agents, particularly in Europe, tailored and personalised applicant communications, and developing engagement with alumni. Over 40 staff were directly involved in the assessment process.

The accreditation included international offices in Dubai and Beijing for the first time .