Bradford School of Management students celebrate success at business competition

Ten students represented the School of Management at the Durham Business Games, which is sponsored by companies including Asda, Unilever and WPP.

Nearly 200 students from universities across the UK and Europe, including Aberystwyth, Leeds, Durham, York and teams from the Netherlands and Italy, took part in four challenges over the two-day event at Durham University.

student Angeliki Tzempetzi, pictured with her certificate, was in the winning team of the Asda Walmart competition on the Saturday.

The Asda Walmart competition saw teams tasked with marketing a new juice drink for children, by creating a new logo, choosing a name, setting the price and deciding on a promotional campaign for Asda stores. Angeliki's team won with their ‘Super Six’ drink.

Angeliki said: "The Asda task was the challenge I found the most interesting as it was concerned with marketing sector, which is an area I really like.

"I am really glad that I won this challenge. It was my idea to promote the drink with characters representing different sports in order to get the attention of children.

"As an overall experience, it was totally worth it as I gained more experience in terms of presenting in front of many people and it also gave me the opportunity of networking with other students."

Thanks to being in the winning team, Angeliki has now been given a fast-track place to the interview stage of the Asda graduate recruitment process.

student Kwame Adu-Gyamfi was a finalist in the Unilever competition, which saw teams tasked with designing a one-day campaign for one of the company’s ice cream brands, with a £5,000 budget.

After being briefed on the challenge by two Unilever executives, teams made up of four people, making up nearly 200 people, were given one hour and 45 minutes to design their campaign and plan a presentation.

The Unilever executives then whittled the entrants down to just three teams for the final presentation, including Kwame’s team.

Kwame, pictured above on the far left with all of the Bradford School of Management students at the Durham Business Game, said: “My team decided on a campaign slogan of ‘Break the Ice’. The plan was to market the Cornetto brand by launching a campaign at Freshers Week at Durham University, which would see students be able to call up a Cornetto representative when they’d met a new friend, the rep would then deliver two Cornettos on a branded ice cream tricycle.

“I was the only one in my group from a finance background so I focused on that side of things. We also looked at the HR, logistics and supply chain aspects.”

He added: “It was a really beneficial experience for me. It made me focus on deadlines and leadership issues. I’m sure it will help me in my future careers.”

As well as his success at the Durham Business Games, Kwame recently set up the University of Bradford Investment Society, with the guidance of Prof Helena Pinto.

The students’ trip to Durham and accommodation was paid for by the Bradford School of Management alumni fund.