Talented students create promotional video of Bradford's City Park

The University's Digital Media Working Academy approached Bradford Council with a proposal to work together on a student digital media project.

Bradford Council agreed to act as a client to simulate a real-world situation where animators and computer game programmers pitch to organisations for projects. This provided an opportunity to promote City Park and engage with young talented people helping them bridge academic and vocational worlds.

Teams of students from the University then presented their creative ideas to promote Bradford’s multi-award winning, City Park.

Mark Goodliff, Senior Lecturer in Creative Technology at the University and supervisor of the project said: “It’s really important for students to gain experience of ‘live’ project work, where they’ll take on a creative challenge set by a client and go onto deliver something appropriate by an agreed deadline and within a fixed budget.

“Some of our students work with clients in other countries, which is often a great experience in one sense, but it’s also positive to see a successfully executed project that’s based in the city, especially if it’s community-based. Given that City Park has become a key part of Bradford's city centre, I’m really pleased that the team produced a piece of work that will be used to promote it."

The standard of all the presentations was very high but a team with a whale-themed animation was selected to be developed into a one and a half minute promotional video.

Winners of the competition were Raphael Pavel, Alan Standerwick, Jarell Enujuba, Olga Vilcinskaite and Steven Irving. The video will be used to promote City Park and will be featured on both the University and Council’s websites and social media platforms.

Raphael Pavel said: "It was a great experience to be involved in this project as I gained a lot of experience and I learned how to create, manage and deliver a project for an important client outside the University of Bradford, namely Bradford City Council. It was all fun and exciting as I got to work alongside my peers who are my best friends now. This was a great opportunity for me to gain new skills, amazing friends and industry contacts."

Coun Susan Hinchcliffe, Portfolio Holder for Employment, Skills and Culture, said: “The animation produced by this talented team of students is excellent. It's a stylish and witty design.

“The University of Bradford is increasingly known for its leadership in the field of creative digital technologies so it's great that they also make sure that their students recognise the value of sharing their expertise in Bradford alongside their national and international commitments.”

The video is available to view here http://youtu.be/eM2UvbSwdvQ