International Workshop on Sharing Economy
16 September - 17 September 2024
The Faces of Innovation in the Sharing Economy
From Monday 16 September to Tuesday 17 September 2024 the University of Bradford School of Management will be hosting the 9th iteration of the International Workshop on the Sharing Economy (IWSE).
The IWSE series is one of the most longstanding international fora on the sharing economy. Its 9th Edition in the University of Bradford School of Management (and at the heart of the UK’s City of Culture 2025) follows the success of IWSEs hosted by the Utrecht University (2015, 2019), ESCP Business School Paris (2016), University of Southampton (2016), Lund University (2017), University of Mannheim (2018), Open University of Catalonia (2021), and University of Natural Resources and Life Sciences (Vienna) jointly with Lund University (2023).
The Workshop provides a unique dedicated platform for academics, practitioners, industry experts and local authorities to advance the understanding of the sharing economy phenomenon, and explore and develop cross-disciplinary collaborations, in terms of both research and its application.
Keynote & Editors
Sharing Economy
The sharing economy has emerged as a global phenomenon challenging the conventional models of production and consumption. It has become a source of innovation across different sectors of the economy and society. It has been linked to technological innovation, service innovation, disruptive business model innovation, sustainable and community-centred innovation as well as public-sector innovation.
It has enabled individuals to engage in new peer-to-peer ways of participating in economic activity, and for organisations to explore innovative approaches for creating and capturing value from underutilised resources. One may argue that the sharing economy has also exposed some ‘darker sides’ of innovation, related to community (in)cohesion, discriminatory behaviours, workers’ rights and employment, disproportionate powers exercised by sharing platforms, etc.
As the sharing economy continues to evolve and innovate, embracing the opportunities of digital and sustainability transitions, it is essential to further explore the diverse and sometimes conflicting facets of sharing model innovation and their implications for individuals, households, organisations, communities and societies.
Workshop Schedule
Over two days the International Workshop on the Sharing Economy will have a range of guest speakers including keynote speakers, meet the editor sessions and research talks.
The schedule below highlights the provisional plans for the conference with speaker names listed. As we approach the conference further details will be confirmed and register attendees will be sent more information.
Parallel sessions will run across the two days where clusters of speakers will present their research to attendees. Attendees will have the opportunity to pick the topics and parallel session they wish to attend across five sessions.
08:15 - 09:00: Registration and refreshments.
09:00 - 09:15: Welcome from Jing Li, Associate Dean for Research and Innovation.
09:15 - 10:00: Keynote from Juliet Eccleston, Chair of the Sharing Economy Council UK.
10:00 - 10:30: New Horizons for Sharing Economy with Gary Woodhead and Matt Couch, co-founders of CurveBlock.
10:30 - 11:30: Parallel sessions:
- 1A - Sharing in Transition, chaired by Jing Li.
- Christina Öberg: Digitalisation and institutional disruption – The story of the transitional sharing economy.
- Ilse Scheerlink, Michaël Distelmans: What’s next for the sharing economy? An analysis of key actors’ views for a future agenda.
- Vera Sadovska, Yuliya Voytenko Palgan, Oksana Mont: Challenges, risks and costs of food sharing.
- 1B - Sharing and Sustainability, chaired by Vadim Grinevich.
- Ambrish Singh: Assessing the Role of Technological Innovations and Sustainability in the Sharing Economy.
- Mohd Redzuan, Affandi Bin Abdul Rahim: From Promise to Progress: Malaysia’s Sharing Economy Journey.
11:30 - 11:45: Refreshments break.
11:45 - 12:45: Speaker sessions:
- 2A - Resilience through sharing, chaired by Vadim Grinevich.
- Kamran Mahroof: Driving Sustainable Food Supply chains through Digital Resilience.
- Qazi Mohammed Ahmed: Examining Digital, Business & Brand Sustainability Post-COVID-19: A Perspective into a Sustainable Creative Economy.
- Thabiso Sekai, Keamogetse Taziba, Maria Katsikogianni, Sanjit Nayak, Adrian Kelly: The use of AI, ML and Computer aided Drug and MOF designs for sustainable and controlled drug delivery to fight Anti-microbial resistance.
12:45 - 14:00: Lunch break.
14:00 - 15:00: Meet the Editor session with Tomasz Mickiewicz, Aston Business School - Entrepreneurship theory and practice.
15:00 - 15:45: Bradford City of Culture 2025: Welcome, context and collaboration with Karina Croucher and David Spicer.
15:45 - 16:15: International Standards in the Sharing Economy: Current practice and future opportunities with Muhammad Farhan Hizami Said, Malaysia Digital Economy Corporation and International Standards Organisation.
16:15 - 16:30: Refreshments break.
16:30 - 17:30: Parallel sessions:
- 3A - Motive configurations in sharing, chaired by David Spicer.
- Per Carlborg, Gabriel Linton, Christina Öberg, Louise Pelgander: Unpacking Motive Configurations among Providers, Users, and Platforms.
- Valeriia Lastovetskaia, Jelena Kurilova-Palisaitiene, Hugo Guyader, Lars Witell, Jasenko Glodin Arsenovic, Camilla Strömbäck, Anders Lundkvist: Buying used and remanufactured products instead of brand-new ones: What really matters for consumers.
- Kevin Wade Ivankovic, Inger Beate Pettersen, Gert Human: B2B relationships in the sharing economy: challenges, opportunities, and relationship governance mechanisms.
- 3B - New market development, chaired by Kuttimani Tamilmani.
- Muhammad Farhan Hizami bin Said: Beyond Growth: An Adaptive Policy Framework for a Sustainable and Inclusive Sharing Economy.
Kuttimani Tamilmani, Vincent Charles, Nripendra Rana and Donia Waseem: The impact of enablers and inhibitors on consumer’s willingness to buy through on-demand delivery platforms.
- Muhammad Farhan Hizami bin Said: Beyond Growth: An Adaptive Policy Framework for a Sustainable and Inclusive Sharing Economy.
08:45 - 09:00: Refreshments.
09:00 - 09:45: Keynote from Eva Kipnis, University of Bradford - Marketing activism and resilience of war affected communities.
09:45 - 10:30: Fairwork Project, Oxford Internet Institute and Fairwork Foundation with Jonas CL Valente.
10:30 - 11:30: Parallel sessions:
- 4A - Shared mobility plus, chaired by Kuttimani Tamilmani.
- Hugo Guyader, Brenda Nansubuga, Christian Kowalkowski: Navigating the Access Economy: Purchase Intentions Despite Rental Satisfaction.
- Michaël Distelmans, Ilse Scheerlink: Comparing institutional work in Brussels ride-hailing and hospitality.
- Milica Maričić, Veljko Jeremić, Maja Ribić, Veljko Uskoković: Unlocking the wheels of change: Perceptions and participation of Serbian Gen Z in ridesharing.
- 4B - Trust in sharing economy, chaired by Vadim Grinevich
- Zahid Hussain: Relationship with Trust in Sharing Economy.
- Vadim Grinevich, Franz Huber, Linda Baines and Katharina Obenholzner: Vulnerability in the Sharing economy.
11:30 - 11:45: Refreshments break.
11:45 - 12:45: Meet the Editor session with Magnus Klofsten, Linköping University - Technovation.
12:45 - 14:00: Lunch break.
14:00 - 15:00: Speaker sessions:
- 5A - New market development, chaired by Eva Kipnis
- Christina Öberg: Market shaping in the tourism sector: The case of the sharing economy.
- Nneka A. Egbosionu: Effect of Sharing Economy on human Development in the Nigerian Agro-Processing industry.
- Keamogetse Taziba, Thabiso Sekai, Mostafa Mohamed, Theresa Sheehan: Leveraging The AI, ML and Online Platforms in The Civil Engineering Design and Build Process.
15:00 - 15:15: Refreshments break.
15:15 - 16:00: Closing remarks by the Organising Committee.
Register and contact us
If you are interested in registering to attend the conference or have any queries please email [email protected].
Once registered please complete payment via the portal below to secure your place.
Registration
For this years IWSE we will be charging fees as follows:
- Regular Fee - £210
- Regular Fee Reduced (PhD Researchers or students only) - £110
Registration is now open to confirm your place at the International Workshop on Sharing Economy, please complete this via the payment portal linked above.
Local Organizing Committee
We invite submissions from a range of disciplines including Business and Management, Economics, Law, Geography, Sociology, Sustainability, Public Policy and Political Science, Urban and Planning Studies, Computer Science, Transportation Studies, and others.
The topics covered by the 9th IWSE include but not limited to:
- Technology enabled and technology-centred innovation in the sharing economy (e.g., blockchain, IoT, AI).
- Social and cultural aspects of innovation in the sharing economy
- Diversity and inclusivity dimensions of sharing economy innovation
- Sustainability aspects and implications of sharing economy innovation
- Not-for-profit sharing models
- Community-centred elements of the sharing economy innovation
- Human-centred innovation and platform design
- Off-line sharing models
- Governance and regulatory approaches in the sharing economy
- Novel business models in the sharing economy
- Innovative strategies in the sharing economy (e.g., co-optation)
- Urban and smart city sharing models
- Rural sharing models
- B2B innovation
- User-centred and peer-to-peer innovation
- Behaviour and trust in innovative sharing platforms.
- ‘Dark side’ of innovation in the sharing economy
- Diffusion of innovation in the context of the sharing economy
- Spatial aspects of the sharing economy innovation
- The role of context in the sharing economy
- Sharing Economy models in the Global South and emerging economies
- Sharing economy ecosystems
- Cross-learning in the sharing economy (e.g. how to learn across different initiatives, contexts, scholarly approaches and business practices)
- New approaches in impact assessment of the sharing economy
- New theoretical perspectives on the sharing economy
Each of the following are contributors to the Scientific Committee for IWSE:
- Mark Boons (Vrije Universiteit Amsterdam)
- Igor Calzada (Cardiff University)
- Maria Casado-Diaz (University of West England)
- Agustín Cocola-Gant (University of Lisbon)
- Rense Corten (Utrecht University)
- Ricard Espelt Rodrigo (Open University of Catalonia UOC)
- Koen Frenken (Utrecht University)
- Christian Garaus (BOKU University Vienna)
- Marion Garaus (Modul University Vienna)
- Vadim Grinevich (University of Bradford School of Management)
- Hugo Guyader (Linköping University)
- Szilvia Gyimóthy (Copenhagen Business School)
- Barbara Hartl (WU Vienna University of Economics and Business)
- Johanna Hofbauer (WU Vienna University of Economics and Business)
- Eva Hofmann (University of Graz)
- Franz Huber (Seeburg Castle University)
- Dimitri Ioannides (Mid Sweden University)
- Dominik Klaus (University of Vienna)
- Eva Kipnis (University of Bradford School of Management)
- Miriam Kullmann (Radboud University Nijmegen)
- Marta Machuca (Universitat Internacional de Catalunya UIC)
- Kamran Mahroof (University of Bradford School of Management)
- Frederic Marimon (International University of Catalonia UIC)
- Sarah Marth (University of Applied Sciences Wiener Neustadt)
- Jeroen Meijerink (University of Twente)
- Mirijam Mock (WU Vienna University of Economics and Business)
- Oksana Mont (Lund University)
- Andrius Plepys (Lund University)
- Achim Oberg (University of Hamburg)
- Christina Öberg, Linnaeus University
- Selin Öner-Kula (WU Vienna University of Economics and Business)
- Vera Vidal Rougier (Open University of Catalonia UOC)
- Paul Sissons (Keel University)
- Angelika Schmidt (WU Vienna University of Economics and Business)
- David Spicer (University of Bradford School of Management)
- Kuttimani Tamilmani (University of Bradford School of Management)
- Maja Turnšek (University of Maribor)
- Yuliya Voytenko Palgan
- Hege Westskog (University of Oslo)
- Julie Wilson (Open University of Catalonia UOC)
Conference Location
The International Workshop on the Sharing Economy will be held on the University of Bradford City Campus.
The home of the School of Management is at Bright Building in the heart of our City Campus. Over the course of the conference sessions will be delivered across our campus.
Find more information about visiting our campus.